The Bear Brand - It’s a Bear Design Thing

The Bears are out there in all their pink and white glory. After a shaky start with the ‘shivering wrecks’, we can safely say our Bears are at their peak.

So many people have asked us where our design came from that we thought it only appropriate to mention our designer, Stuart Rodwell at Design Thing. Whilst we realised we needed a strong bear to symbolise our brand, we weren’t sure how to achieve this. Some bears are downright scary and others, a little soppy. It’s actually amazing how many crazy bears there are out there! With the Design Thing team’s help, however, we managed to come up with our Bear. Their calming influence and guidance was gratefully received when our suggestions became truly chaotic.

Thanks Stuart, I think our Bear may be developing a life of its own now, but we know where its roots lie.